I cant really blame Oxy for going in with a high price. Seems like there are a bunch of hardcore Oxy faithful who would pay pretty much anything to get the latest Oxy heli first. If they are happy to pay a bit more that's fine, it helps Oxy recover some of their development costs quickly. As you say, hopefully once that initial euphoria has died down the price will come down to something that's competitive against other helis in the class and it would then be more attractive to the non-partisan buyer.